This brings me so much joy. Fantastic work by Young and Rubicam. The Whole Story Project is an innovative, timely and incredibly smart project. New York's Central Park is home to 29 statues of men and 0 of women. London's Parliament Square is populated by 11 statues and 0 commemorate women. In response to this blatant lack of recognition and the contribution of women in the world of sciences, arts, exploration and general progression Young and Rubicam devised a stellar project to ensure that women co-exist (albeit in augmented reality statue form) along their male counterparts. Utterly magnificient work. You can also add a statue to the map so if there are any women in your area that you would love to celebrate get designing and join the campaign/project.
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Young and Rubicam