Gifs are well and truly established in the production scene.  James Curran has set himself a month long challenge to produce a daily gif in his temporary home of Tokyo.  All gifs are inspired by his current environment and form the series Gifathon. In an interview featured in James describes "I’m better at making gifs than I am at taking photos. I thought [Tokyo] could provide enough different inspiration to my previous locations, so it would hopefully make the project interesting for me to design.”  Feast your eyes on these colours.